Why to Hire a Livermore Valley Real Estate Agent Instead Of FSBO

soldIf you’re gearing up to sell your Livermore Valley home, you might be considering selling it on your own. This means advertising the home as for sale by owner, or FSBO, and not using the help of a Livermore Valley real estate agent. After all, with prices and sales up, it’s more of a seller’s market than a buyer’s market right now.

Obviously as a Livermore Valley real estate agent, I suggest that you use an agent! But don’t just take my word for it. Inman News shared eight reasons why you should sell with an agent rather than FSBO. To help you decide, I’ve summed up these eight reasons for you here:

  • Decline of print advertising. In the old days, you could submit an ad in the local paper all on your own and generate buyer interest. Now, hardly anyone looks at those. Why would they when online listings include numerous color photos, video, virtual tours, community information and lifestyle data?
  • Capturing contact information. The great thing about modern-day real estate agent websites is that they capture the contact information of Livermore Valley homebuyers searching their listings. That’s good news, since browsers typically only stay on a page for 15 to 30 seconds. This way, the agent can follow up with them if they looked at your listing.
  • Buyers want the savings. It seems like you would save money by not working with an agent. But typically, homebuyers will deduct 6 percent from the sales price of a FSBO so they get the savings rather than the seller. So, when homeowners sell FSBO, they usually end up receiving an offer that is 20 percent less than those who sell with an agent. That’s huge!
  • The needle-in-they-haystack effect. It’s very difficult to get a FSBO listing seen in the first place. When you’re up against millions of websites, many with search engine optimization tools, it’ll be hard to compete. Even if you post the listing on big sites, the buyer will typically only see the listing if they are specifically searching for a FSBO.

Other factors that the Inman News article mentions is that buyers are often reluctant to share contact information to a stranger for safety reasons. At the same time, the seller has to be careful when showing the home. You don’t know who is a legit buyer. How about the fact that the founder of ForSaleByOwner.com listed his own home with an agent?

There’s the proof, folks. When you’re ready to sell your Livermore Valley home, do it the smart way. Contact me, your Livermore Valley real estate agent!

John Kurtzer
Your Livermore Real Estate Expert
RE/MAX Accord

Livermore Real Estate
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